Know Your Partner

Yet another addition to the "Know Your" series of posters. This was one of those eureka moments. I saw the image and thought, "Aha!". 20 drafts later and I was ready to start the layout.

It was around this time that I also came up with the Takischitt Girlfriend remote, and you may think that I'd had a bad time with women, au contraire. I just loved the purposeful way the man stood and the soft, fluffy, almost submissive way the woman stood just counjoured the words. And boy those pants, it's like the costume designer didn't know where a man's waist was, either that or he had a dislike of navals...

Further developed into a series of greetings cards, before we could get to market someone came along and did something very similar. So the project was shelved but, turn the negative into a positive, I then knew that my ideas were commercially viable in other formats and these ideas needed to be developed and capitalised upon quickly.